OPPO is China's largest brand of smartphones

OPPO is the biggest smartphone brand in China for the first time ever, according to Counterpoint Research's latest survey. OPPO took 21 percent of the Chinese economy this January and put it above. With a 20 percent market share, Vivo took second place. Connected to the Huawei Ailing. Apple, Xiaomi, and Huawei have a 16% stake behind them.


OPPO's market share rose by 33 percent in January and a year-on-year rise by 26 percent in December. 65% of 5G smartphones sold in China during the last quarter of 2020. That's why Huawei couldn't hold its place in the market in China.

China Smartphone Shipments Market Share (%)
Brands 2019Q3 2019Q4 2020Q1 2020Q2 2020Q3 2020Q4
Huawei* 40% 35% 41% 46% 43% 30%
vivo 19% 17% 17% 16% 18% 18%
OPPO 18% 16% 15% 16% 16% 16%
Xiaomi 8% 9% 11% 10% 13% 13%
Apple 8% 14% 9% 8% 8% 8%
realme 0% 0% 0% 0% 0% 2%
Others 6% 9% 6% 4% 2% 13%
* Huawei includes HONOR
Source: Counterpoint

After the competitive Reno5 Mid-ranger launch and the affordable A-series, OPPO won the most market share. The fall of Huawei was also good for Xiaomi, on the other hand. Xiaomi works very well on the Internet. In offline sales, OPPO and Vivo also do well.


Huawei can supply 4G chips, but it would depend on the chips it stored before the trade limits are enforced for 5G phones. So, Huawei has focused on the luxury market, where there are larger profit margins. The other big explanation for the decrease of Huawei is that it has caused Honor to sell sharply.

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