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PTA Cell company instructed to improve quality of service

The Pakistan Telecommunication Authority (PTA) has already focused on enhancing its services on PTA instructions, according to PTA Chairman General (Retd) Amir Azeem Bajwa. The Pakistan Telecom Authority is resolving business community problems as soon as possible.

At a meeting held in the Chamber of Commerce and Industry of Lahore (LCCI), Bajwa said signal coverage issues in congested areas, enclosed streets, and cellars were common, which is a big business problem.

Due to Covid-19 constraints, online work increased and the use of data extended by 70 percent, and almost 2,5 million new subscribers joined the network, as was the planned accession of a large number of subscribers.

He informed LCCI that network operators had been advised to improve the quality of their networks in all fields even though it would take a long time to install the towers to increase service.

Bajwa said the mobile assembly had begun in Pakistan, with 2.4 million handsets assembled in the last two months alone, of which 1.5 million were assembled. This will affect the telecommunications industry as new customers enter the network. This sector will expand quickly and will have to be ready to meet new challenges.

In response to a meeting, Mian Tariq Misbah, President of LCCI, said that for several months the enterprise-business sector had been denouncing low cellular network signals, in particular in the busy markets of Lahore.

He said the use of mobile phones had increased in Pakistan exponentially, reaching 180 million cellular subscribers and 95 million 3G/4G subscribers.

"Lahore has a significant share in the use of cell phones, as a large city with a population of over 11 million," he said.

Misbah stressed that businessmen now use cell phones, in particular at COVID-19, to run and promote their business. Different applications are used for voice or video calls, such as WhatsApp, IMO, Skype, among others.

"Mobile banking has also become an important and useful tool during the pandemic in recent years.

Different channels, including UBL Omni, Easy Paisa, jazz cash, U-paisa, and Paymaz Zong, make fast payments to remote customers around the country even easier," he said.

The LCCI chairman said that companies are relying on the quality of service offered by mobile companies to their users as this technology is being used more widely.

During zero or bad signals or a network outage, all business operations are severely affected. Lahore's old markets are heavily populated and have experienced signals most of the time that has to increase the quality of service in these areas.
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