Despite being banned by Amazon, Pakistanis are selling on the platform via 'Jugaad' or 'hacks'

According to its founder Jeff Bezos, Amazon has a significant footprint in India, which raised over 1 million employees, though Pakistani sellers are still banning the e-commerce giant. Pakistan is the only country in South Asia not included on its platform among 102 nations, although it is one of the region's major manufacturing economies. However, Pakistani merchants in Urdu, a translation for hacks in English, have created their own special methods of transferring their goods abroad, called "jugaad."

Few innovative hacks used by sellers include accessing their international sellers' central accounts by using VPN services – an Amazon gateway for shopping and selling. Pakistani sellers also practice the registration of companies with bank accounts and addresses in other countries and find out about company partners in other countries.

However, the underdeveloped e-commerce industry could be involved in Pakistan. Last year, the B2C E-commerce Index, measuring the readiness of the economy in favor of online shopping, placed Pakistan on 116 of its 152 countries behind countries like Namibia and Sri Lanka, at a United Nations trade and development conference. The Pakistani Government has also only adopted 2019 its first official e-commerce strategy aimed at establishing banking and other digital trade networks.

There has been a whole ecosystem of Amazon-associated gig jobs, from Amazon Virtual Adjusters who are helping local and foreign Amazon vendors, as well as fulfilment contractors and prosper across communities like Xtreme Trade and Enablers.

This increase is very impressive in the Amazon virtual support industry as Pakistani vendors are still not allowed on the website. However, lifting restrictions on Pakistani sellers could change the game dramatically and lead to a new era of economic development, as more sellers than ever would visit the site.
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