CMOs need to obtain consent of users before the value added service is activated: PTA

Mobile consumers have repeatedly complained about their default subscription to the value-added services provided by CMOs. This automotive subscription cost more users because of feedback from consumers. Keeping in mind that, in order to get the express approval of value-added services, the Pakistan Telecommunications Authority (PTA) has directed Cellular Mobile Operators to deliver mandative Confirmation Messages to their consumers.

In addition, the CMOs were asked in the course of three weeks following the issuance of the order to file a compliance report. According to the PTA, a substantial number of concerns have been received about the value-added service, including content/games by third parties, and often activated without prior approval from consumers by mobile operators. Value-added service, in addition to traditional phone calls, SMS, MMS, and data, is a famous concept for the telecommunications industry in the field of non-core, or more specifically all services. Often companies are often used to promote their firms.

In addition to the complaints, PTA has given serious notice of the activation, in breach of clause 9(3)(vii) of the Telecom Consumer Protection Regulations, 2009, of any Value Added Services without the express consent of the consumer.

It is an important initiative of the PTA to stop this activation of the value-added service. This measure should provide mobile consumers with a great deal of relief. As a leading telecommunication body, PTA has committed to protecting telecommunications services users' interests and rights in Pakistan.