PSL 6 Partners With TikTok for Video Content of Abu Dhabi Leg

TikTok, the top destination for short videos, has signed into an exciting partnership with Pakistan Super League. As a result, TikTok users will be able to participate and make videos on the platform, which has millions of users worldwide, during Abu Dhabi-leg PSL 6.

PSL 6 resumes the night match between Islamabad United and Lahore Qalandars at Sheikh Zayed Stadium on Wednesday. The tournament will finish on 24 June and will be the 15th fixture of the current event.

PSL will work in close partnership with TikTok to create bespoke content for TikTok users and the involvement of the existing fan base that passionately follows the league.

PSL and TikTok will interact with fans worldwide, especially in Pakistan, Through this partnership.

Babar Hamid, PCB Director of Commercial and PSL Head, said:

TikTok is now one of the most popular sites globally, with a storm that makes this partnership exciting to us. Pakistan has a big TikTok, and most fans are passionate about cricket. The amazing response our PSL 6 anthem groove mera received on TikTok can be seen on PSL's popularity."

With TikTok as a mass platform, the PSL will contribute to a young audience and an interactive and diverse community that has supported the League from the starting to help it become one of the most popular and sought after T20 leagues around the world. In addition, the collaboration will help to promote the PSL.

The HBL PSL on TikTok can be followed here: https://www.tiktok.com/@thepsl

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